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Nov 27, 20232 min read
THRIVE: Engage
'Engage' is the final stage in the THRIVE framework. It drives action, whether it's encouraging support for nonprofits or motivating...
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Nov 27, 20232 min read
THRIVE: Validate
'Validate' serves as a cornerstone for establishing trust, fostering connections, and building lasting relationships. In my framework,...
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Nov 20, 20232 min read
THRIVE: Target
Donor Motivations and Client Goals The first step within the THRIVE framework, 'Target,' holds vital importance to both nonprofit leaders...
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Nov 2, 20233 min read
Do you enjoy long walks on the beach, sunsets, and hot chocolate?
Using your About Me page to attract your ideal clients As a copywriter with more than 25 years of experience on the front lines of social...
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Oct 11, 20233 min read
The Power of Words: Copywriting in the Mental Health and Wellness Sector
Copywriting has expanded beyond traditional marketing to include specialized fields such as mental health and wellness. As the importance...
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